Yahoo should come up with advanced, cheaper and secured biometrics authentication system (like fingerprint) for registrations and logins to make its presence felt more than ever. Yahoo’s tumblr could make this happen easily due to better social connectivity. Tumblr now uses usernames for its users which is quite annoying for those who don’t get their desired username. The new authentication system can possibly solve this problem easily. This strategy would also help Yahoo to counter Google’s gmail.
Yahoo is presently far away from hardware advancements which Microsoft, Google and Facebook have fared well in their acquisitions like Motorola, Nokia and application friendly apps. Upfront for users the product could easily be a website registering users around the world with their biometrics. Its hardware end could be found in future devices laptops and mobiles.