“Bonafide asshole” redeems himself in transcendent concept from The Martin Agency. — Gods of Advertising

From dickhead to sainthood… Thank you, Adweek. I’ve been waiting for something like this. A truly original idea based on a deep and meaningful insight – as opposed to all the farfetched click bait (so-called “weirdvertising”) or, conversely, heavy handed content pushing social causes. So much modern advertising is about riding a pop culture wave, […]

via “Bonafide asshole” redeems himself in transcendent concept from The Martin Agency. — Gods of Advertising

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