Chili’s tokes up on the ’70’s with new ad campaign, “Chillin’ since ’75.” — Gods of Advertising

No shoes, No shirt, No problem… Somewhat unexpectedly, Chili’s bar and grill is going for the big branding idea with its new retro ad campaign from agency, Hill Holiday. I say “unexpectedly” because when it comes to advertising, chains like Chili’s, Fridays and the like usually default to food porn and price points vs. any […]

via Chili’s tokes up on the ’70’s with new ad campaign, “Chillin’ since ’75.” — Gods of Advertising

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