The Vino Cap – a screw cap designed to enhance your wine! #winexplorer

The Wine Wankers

wine wankers brancott estate winexplorer schmidt brothers   vinnovateSouth Australian brothers, Joshua and Simon Schmidt of Vinnovate have won the Brancott Estate winexplorer innovation challenge and $35,000, following a competitive pitch to a panel of expert judges from the world of wine, entrepreneurship, innovation and media.

Their winning innovation is the Vino Cap – a screw cap that has been designed to enhance your wine by either dropping in flavours and aromas or by reducing the impact of things like sulphites. The screams from the world’s wine purists will be deafening on this one… “YOU CAN’T ‘ENHANCE’ A WINE, WINE IS A REPRESENTATION OF ITS TERROIR!!!”

wine wankers brancott estate winexplorer vinnovate 4Well, the truth is, 90 odd percent of wine drinkers, a figure pulled out from you know where, don’t really give a toss about the terroir of the wine and a lot of what they drink could probably do with a bit of enhancing anyway. So although I personally care, in that I’d never want to change anything about…

View original post 299 more words

Advertisements

Some keywords you may want to share ...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s