South Australian brothers, Joshua and Simon Schmidt of Vinnovate have won the Brancott Estate winexplorer innovation challenge and $35,000, following a competitive pitch to a panel of expert judges from the world of wine, entrepreneurship, innovation and media.
Their winning innovation is the Vino Cap – a screw cap that has been designed to enhance your wine by either dropping in flavours and aromas or by reducing the impact of things like sulphites. The screams from the world’s wine purists will be deafening on this one… “YOU CAN’T ‘ENHANCE’ A WINE, WINE IS A REPRESENTATION OF ITS TERROIR!!!”
Well, the truth is, 90 odd percent of wine drinkers, a figure pulled out from you know where, don’t really give a toss about the terroir of the wine and a lot of what they drink could probably do with a bit of enhancing anyway. So although I personally care, in that I’d never want to change anything about…
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